It all started with an image. Sienna Miller in an oversized jumper, tucked effortlessly into a pair of jeans in Architectural Digest
We adore cashmere’s softness, longevity, and quiet luxury, yet every jumper we tried fell short on the relaxed fit and tuck-in ease needed to get that effortless style - so we decided to seek out the perfect styles ourselves.
Serduo was created to fill a gap in our wardrobes - effortless, timeless pieces with a relaxed fit, made accessible.
We create beautiful, high-quality cashmere with relaxed fits and a modern sensibility - pieces you’ll reach for again and again. We believe you shouldn't have to compromise on quality or spend a fortune to find something that feels good and looks good.
Our garments are made from 100% cashmere - beautifully soft, responsibly sourced, and thoughtfully priced.
The name Serduo reflects what we value most: accessibility, intention, and collaboration.
Combining the Spanish “ser” (to be) with “duo” (a pair), it speaks to a partnership-led approach - stylish, thoughtful, and powered by the energy of working together.
Founded by two friends who first met at college in Mount Maunganui and have always wanted to collaborate, Serduo embodies that shared passion and creative spirit in everything it creates.